Welcome to Part 2 of “50 Ways to Use Your Fan Page”. Each post I will give you 10 more ideas on what kind of information to post and provide on your Facebook Fan Page. I’ll give you unique and creative ideas on how to promote yourself, your listings, your website and your company online using Facebook. I’ll also provide you how-tos on promotion of the page, reading statistics and more.
The next 10 ideas on how to create value and promote your Facebook Fan Page are listed below. If there is something you would like to know more about or if you have an idea or suggestion you feel works, please feel free to let me know or post it below! After all, social media is all about sharing and collaboration. It is only successful when others participate.
1. Post personal photos. Photos are probably one of the most popular uses for Facebook. Photos grab attention and encourage people to take a look at your page. You can and should post personal photos but keep it professional. Make sure you keep in mind that this is a professional fan page and use discretion.
2. Post photos of properties. If you have a particular property that you are featuring on your website and would like to get some extra viewing time on, post an album in the photos section that is of the property. Be sure to put the properties address as the name of the album. For added benefit, go into the settings area of your album and set it to ‘everyone’ can view. That way, even if someone can’t see your profile, they will be able to see that particular photo album. (You can designate settings for each album.)
3. Post photos of events you attend. Make sure you take great photos of any events that you attend. If there are people you know who appear in the photos, get their permission and “tag” them. Tagging can be done as you are uploading your photos or after you have posted them to your album. When you tag a photo of someone, Facebook sends them an email letting them know and encouraging them to visit your page. This is what creates the “community” feel of your page. The more personalization you put on the page, the more likely it will be it gets visited.
4. Start a Discussion. Discussions provide a way to initiate conversation on your profile and encourage people to network with each other. Allow others a chance to communicate with you and your friends. It draws users in creates commentary. Click on the ‘discussions’ tab at the top of your fan page. Click the ‘start new topic’ link and enter the information. Once you’ve entered it, be sure to post on your wall that you’re starting a discussion. Keep it interesting; talk about current market events, or use it as a question and answer session. If you can provide valuable advice, you’ll get fans coming back for more.
5. Advertise your Open Houses. At the top of your fan page is a tab called “Events”. Here you can post upcoming events like your upcoming open houses. You can even attach links to a map for driving directions.
6. Add your own functionality through FBML (Facebook Markup Language). Facebook Mark Up Language allows you to add advanced functionality to your fan Page using this application. If you know HTML, you can design and create your own pages or have someone do it for you. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization. Click here to add the application: http://harvard.new.facebook.com/apps/application.php?id=4949752878
7. Announce your blog posts. You can advertise new posts to your blog simply by posting it as an update on your wall. You can attach a link directly to your blog that will direct fans right to the article.
8. Use Twitter to drive traffic. Use your Twitter updates to let your followers know of unique and interesting content or new content you’ve posted to your fan page. Cross marketing is an extremely effective way to get social media to work for you.
9. Become a fan yourself. Not only should you make sure that you become a fan of your own fan page through your personal profile, you should also make sure that you become a fan of other causes, companies, brands and people with whom you know and do business. Reaping the benefits of social media means you have to participate in it as well. Make sure you are cultivating the online community by searching around for pages that match your specific interests. A consummate professional pays attention to the causes and companies that matter most to their clients and becomes fans of them as well. One good turn deserves another.
10. Visit at least two fans per week. Social media is like any other kind of socialization. You have to make yourself available to others for it to work. In today’s hectic business climate, you may find it difficult to pick up the phone and call people just to say hello. Facebook profiles make it much easier. Be sure to pick at least two fan’s profiles per week to visit. Post a friendly ‘hello’ on their wall. They will get emailed that you posted and feel good you reached out to them.
This concludes part two of my series. I hope you’re playing around with your fan page and starting to get a hand of its functionality. Check back soon for 10 more ideas as we work towards providing you with 50 ideas on how to use your Facebook Fan Page!
Until then, Happy Socializing!
CyberSunshine, Inc. is real estate web design firm that has been developing website and intranet applications for the real estate industry since 1998. Regarded as one of the industry's premier technology development companies, and recently named as one of Florida’s Top 100 Small Businesses, CyberSunshine, Inc. enables clients to maximize their marketing and sales potential through the internet by providing flexible, dynamic systems with robust web-based solutions tailored to their specific needs. For additional information call 239-437-2628 or visit http://www.cybersunshine.com.
Labels: CyberSunshine, Facebook, Fan Page, Real Estate Marketing, Real Estate Web Design, Social Media