Welcome to Part 2 of “50 Ways to Use Your Fan Page”. Each post I will give you 10 more ideas on what kind of information to post and provide on your Facebook Fan Page. I’ll give you unique and creative ideas on how to promote yourself, your listings, your website and your company online using Facebook. I’ll also provide you how-tos on promotion of the page, reading statistics and more.

The next 10 ideas on how to create value and promote your Facebook Fan Page are listed below. If there is something you would like to know more about or if you have an idea or suggestion you feel works, please feel free to let me know or post it below! After all, social media is all about sharing and collaboration. It is only successful when others participate.

1. Post personal photos. Photos are probably one of the most popular uses for Facebook. Photos grab attention and encourage people to take a look at your page. You can and should post personal photos but keep it professional. Make sure you keep in mind that this is a professional fan page and use discretion.

2. Post photos of properties. If you have a particular property that you are featuring on your website and would like to get some extra viewing time on, post an album in the photos section that is of the property. Be sure to put the properties address as the name of the album. For added benefit, go into the settings area of your album and set it to ‘everyone’ can view. That way, even if someone can’t see your profile, they will be able to see that particular photo album. (You can designate settings for each album.)

3. Post photos of events you attend. Make sure you take great photos of any events that you attend. If there are people you know who appear in the photos, get their permission and “tag” them. Tagging can be done as you are uploading your photos or after you have posted them to your album. When you tag a photo of someone, Facebook sends them an email letting them know and encouraging them to visit your page. This is what creates the “community” feel of your page. The more personalization you put on the page, the more likely it will be it gets visited.

4. Start a Discussion. Discussions provide a way to initiate conversation on your profile and encourage people to network with each other. Allow others a chance to communicate with you and your friends. It draws users in creates commentary. Click on the ‘discussions’ tab at the top of your fan page. Click the ‘start new topic’ link and enter the information. Once you’ve entered it, be sure to post on your wall that you’re starting a discussion. Keep it interesting; talk about current market events, or use it as a question and answer session. If you can provide valuable advice, you’ll get fans coming back for more.

5. Advertise your Open Houses. At the top of your fan page is a tab called “Events”. Here you can post upcoming events like your upcoming open houses. You can even attach links to a map for driving directions.

6. Add your own functionality through FBML (Facebook Markup Language). Facebook Mark Up Language allows you to add advanced functionality to your fan Page using this application. If you know HTML, you can design and create your own pages or have someone do it for you. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization. Click here to add the application: http://harvard.new.facebook.com/apps/application.php?id=4949752878

7. Announce your blog posts. You can advertise new posts to your blog simply by posting it as an update on your wall. You can attach a link directly to your blog that will direct fans right to the article.

8. Use Twitter to drive traffic. Use your Twitter updates to let your followers know of unique and interesting content or new content you’ve posted to your fan page. Cross marketing is an extremely effective way to get social media to work for you.

9. Become a fan yourself. Not only should you make sure that you become a fan of your own fan page through your personal profile, you should also make sure that you become a fan of other causes, companies, brands and people with whom you know and do business. Reaping the benefits of social media means you have to participate in it as well. Make sure you are cultivating the online community by searching around for pages that match your specific interests. A consummate professional pays attention to the causes and companies that matter most to their clients and becomes fans of them as well. One good turn deserves another.

10. Visit at least two fans per week. Social media is like any other kind of socialization. You have to make yourself available to others for it to work. In today’s hectic business climate, you may find it difficult to pick up the phone and call people just to say hello. Facebook profiles make it much easier. Be sure to pick at least two fan’s profiles per week to visit. Post a friendly ‘hello’ on their wall. They will get emailed that you posted and feel good you reached out to them.


This concludes part two of my series. I hope you’re playing around with your fan page and starting to get a hand of its functionality. Check back soon for 10 more ideas as we work towards providing you with 50 ideas on how to use your Facebook Fan Page!

Until then, Happy Socializing!


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CyberSunshine, Inc. is real estate web design firm that has been developing website and intranet applications for the real estate industry since 1998. Regarded as one of the industry's premier technology development companies, and recently named as one of Florida’s Top 100 Small Businesses, CyberSunshine, Inc. enables clients to maximize their marketing and sales potential through the internet by providing flexible, dynamic systems with robust web-based solutions tailored to their specific needs. For additional information call 239-437-2628 or visit http://www.cybersunshine.com.

Labels: CyberSunshine, Facebook, Fan Page, Real Estate Marketing, Real Estate Web Design, Social Media

Welcome to my blog series, "50 Ways to Use Your Fan Page to Earn Business." Thank you for reading! Over the next five weeks, I am going to provide you 50 unique ideas on how you can use your fan page to attract, retain and earn new business. Each week I will give you 10 more ideas on what kind of information to post and provide on your Fan Page. I’ll give you unique and creative ideas on how to promote yourself, your listings, your website and your company online using Facebook. I’ll also provide you how-tos on promotion of the page, reading statistics and more.

The first 10 ideas on how to create value and promote your Facebook Fan Page are listed below. I’m going to assume that you are just getting started, because most of you do not even have your page setup yet. If that is you, please check out my previous post on how to set a page up.

Over the next several weeks, if there is something you would like to know more about or if you have an idea or suggestion you feel works, please feel free to let me know or post it below! After all, social media is all about sharing and collaboration. It is only successful when others participate.

1. Spruce up your profile to prepare for visitors. Treat this moment like you would if your friends and family were coming over to see your new house for the first time. You want to make a good impression and have it sparkle. If they come to your profile and there is nothing captivating or memorable, they may never come back. If you’re an agent, be sure your profile photo looks professional. If you’re a brokerage, use your logo. Finally, make sure that all of your info is filled out entirely so visitors can learn all they need to know about you. It’s always great when you can find some common ground with the people with whom you do business.

2. Make it personal. People do business with people they know and like. This is an age-old saying and it still stands true. The beauty of social media is that it puts the personal back into technological relationships. You now have a way to allow people to get to know you. Post as much as you can about yourself – your hometown, schools that you went to, where you work, places you’ve been, etc. When people find common ground with you, they’ll feel more connected. I happen to be an Ohio State Buckeye, which connects me with thousands of former alumni who still feel very connected to their school.

3. Use your newsletter as a guide. If you write or send out a newsletter or eNewsletter, a quick and easy way to start your fan page is to utilize content from your current and past publications. Post updates and events to your page and then invite your fans to those events!

4. Create value through unique and interesting content. Find interesting news articles online and post them to your fan page. Many websites now offer the ‘share’ utility that allows you to post content you feel is valuable to your profile.

5. Promote the benefits of your service. Think about the kind of information you would give a new or prospective client. Write down the questions they would typically ask of you regarding your service and then research the internet and try and find the answers. For example, post information on why it’s good to use a REALTOR® and then back it up with facts you find online.

6. Post your listings! If you have a featured property, use your fan page as a way to advertise it. It’s FREE! Our websites come with a ‘share this’ feature on all listings details pages. That means you can go to your site and post the property to your fan page. When users click it, it takes them to your website so they can find even more information about you.

7. Become the main source for up-to-date local info. Use the updates feature to talk about the latest happenings in your area from new restaurant and mall openings to construction projects. Find local community information online and post it. Your clients will appreciate having one source for this important information.

8. Advertise your websites. Use your fan page as a way to drive traffic to your website(s). Send them to the site by promoting it on your page. Remember that you will most likely have different audiences on your fan page vs. your website. It’s ok to send users back and forth.

9. Post market information in various neighborhoods. Keep your audience in mind. Fans will be a combination of all ages and in all stages of the home buying process. Keep your name in the mind of your past clients by offering them recent sold data within their areas. Pick a different neighborhood each week and post information about market conditions.

10. Post sold properties. Let it be known when you have sold a property! This is your opportunity to show your fans what you are accomplishing. If you are busy and show that you know what you’re doing, they’ll be more likely to contact you to assist them.

This concludes part one of my series. It should give you a good initial start on what kind of information to post on your social media sites. Come back next week for 10 more ideas as we work towards providing you with 50 ideas on how to use your Facebook Fan Page!

Until then, Happy Socializing!

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CyberSunshine, Inc. is real estate web design firm that has been developing website and intranet applications for the real estate industry since 1998. Regarded as one of the industry's premier technology development companies, and recently named as one of Florida’s Top 100 Small Businesses, CyberSunshine, Inc. enables clients to maximize their marketing and sales potential through the internet by providing flexible, dynamic systems with robust web-based solutions tailored to their specific needs. With clients located throughout the globe, CyberSunshine, Inc. has solutions that can fit your specific business need. For additional information call 239-437-2628 or visit http://www.cybersunshine.com.