Ask your new clients how they found you! This may seem like a simple task, but you would be amazed at how many people forget! You can't make sound marketing decisions about your business or your website if you don't have true statistics. Was it a magazine ad, internet listing, yellow pages or website? Are you logging this information to an easy to find location? You should make this a standard practice when you make the first contact with a new lead, that way you know which of your marketing dollars were well-spent, and which didn't warrant any results at all. Once you know that answer, you can start to make more confident marketing decisions.

Whenever you get a lead, always ask how they found out about you. If you have a contact form, include a drop down. If you talk to them on the phone, you don't have to spend a lot of time chatting about it, just find out whether they heard about you in an ad, online or other sources. If they say online, find out if its your website, Google, a chamber site or others. If you are a brokerage or an agent, a great way to get started is to create a lead tracking form. You can find these online or make one up yourself using a Word processing program. Ideally you'd have one online. CyberSunshine includes a business manager with every website that allows you to create specific lead categories like 'web', 'magazine ad', etc. You can then assign categories to each lead you receive from your real estate website or via manual entry. Once you have this information, you can run statistics on where your leads are coming from to get a clearer picture of the sources that are sending you the most leads. You'll be surprised at how clear things will become once you have this information. You'll be able to see what marketing spends are giving you the most ROI (return on investment) and then make the best decisions for your business.

Contact us today for more information on our business management system and how we can put it to work for you!