Real Estate Web Design

Since CyberSunshine just kind of magically popped up in the blogosphere all of a sudden, I figured it would be nice if we were properly introduced. So I'm going to share a little bit about CyberSunshine's history and some stuff like what we do and why and how, so that you'll feel like we're old friends. Let's get to know one another, shall we? We'll start at the beginning…



About 11 years ago, a couple named Chad and Cassandra decided they wanted to do something a little different and somewhat cutting-edge, so they started a company that builds stunning custom websites for real estate agents and brokers. The idea was to offer services that other companies didn't, like integrating searches on the site itself and other tech-y stuff that we won't go into here (back in the nineties, having a search box on your site made you super cool, in case you didn't know!). Currently CyberSunshine does IDX Integration and loads of other really cool custom stuff that you'll love. Basically, we can make whatever you can dream up. Seriously.


Obviously, CyberSunshine turned out to be a success since we're still around. And we have thousands of overly-satisfied clients to boot. We try to stay involved in our community, since we know you (a real estate professional) are also very aware of being involved in your own community. You can also find us at numerous conferences and events all over the country, such as NAR and Inman. You all know about NAR and Inman, right? Look for us the next time you're there.


So today, CyberSunshine is breaking into blogging. We currently offer several SEO Packages to go with your custom-designed website, ghost writing and blogging services, and, of course, top-of-the-line designs accompanied by completely custom sites (even the programming is done on a per-site basis). Check out our Portfolio if you want to see for yourself.


If you want more info, feel free to send an email. Otherwise, make sure you keep an eye on our blog, it's going to be constantly changing and improving, and I can't wait to share all my knowledge with you.

Labels: Custom Websites, CyberSunshine, Real Estate Blog

Well you've heard all the hype and still, you don't quite know why exactly you should jump on the blog bandwagon. Lucky for you, I have the answer! It's quite simple, really. I don't know why some people feel the need to make blogs complicated, because it really is just a fun tool to get you more site visits and more recognition from Google. Let me explain.

When you create a new blog, Google (I'm going to say Google, even though I mean all search engines. I just happen to think Google is the most important one, so when I talk about search engines I only typically refer to Google.) sends little computer-dwelling spiders to check it out. The spiders come back every time new stuff ends up on your blog, and they index. That means they file away the new info and report to Google that new info has been obtained from your website. These spiders are like little spies, and they not only see the new content but they also see the links within your post. For example, I am going to link to the CyberSunshine website right here, and when the Google spiders come and check out what I just posted, they are going to see that I am talking about and linking to CyberSunshine. And since CyberSunshine is a respectable site that has been on the web forever and ever, linking to their site makes me look good. Its kind of like when you're in high school and you're lucky enough to make friends with the head cheerleader, making you popular by association. So if you keep doing that, it makes you look good. I'm not saying that you have to only link to one site. Don't do that, it's not helpful. You need to have broad horizons here. The one thing that is important to note, is that most of your links should be to sites that have some kind of connection to your own. If your site is about kittens, don't link to a million sites about nuclear waste. It doesn't make sense. The bottom line is to get Google's spiders to your site a few times a week, so that they see you're constantly making updates. The more good visits the spiders have, the faster your site climbs up Google.


Another cool thing that blogs are good for is making you new friends. You need to get out there and socialize, and I don't mean only with people in your zip code. The blogosphere is a big place full of wonderful people and you can learn from a lot of them. So network your behind off, while you have the time! We all know that this lull in the market isn't permanent, and when it ends you'll be the busiest bee you've ever been. The reason you need all these new friends is quite clear if you think about it. Say you meet Betty Sue in Chicago, and become blogging buddies. Well one day Betty Sue's little sister Susanna decides that she wants to buy a condo on the beach in Naples. Well, who do you think Betty Sue is going to send her to? You, her Naples luxury real estate specialist and blog buddy! In addition to Betty Sue sending you leads, you'll also be charming her with your wit and wisdom in each post, and she'll be so impressed with you that she sends all her other blogging buddies to check out your site as well. Soon you develop a following of new friends, and every time one of these new friends (i.e., readers) comes to your blog (which, of course, is embedded in your actual website), that's another site hit for your site. Google counts your site hits, and if Google notices that your site is really popular, then your Page Rank goes up and you are loved throughout the lands.


That's basically it. You need a blog to encourage spider visits and to make new friends. I can assure you there is no faster way to get your site to climb Google and all those other search engines. And with all the competition nowadays to be on Google's page one, you'll need all the help you can get! Now, if only you knew what to blog about.... Don't worry, we'll get to that too!

Labels: Custom Websites, Real Estate Blog

Welcome to CyberSunshine's new Real Estate Blog!

The long-awaited CyberSunshine Real Estate Blog is now available for your viewing pleasure! I'm Erin, and I'll be doing all the blogging around here. I have a background in marketing and blogging and I am especially knowledgeable in the real estate industry. Some of you novice bloggers may already know me. I expect to teach you a few things, keep you mildly entertained, and answer many, many questions.

One of the first things I'm going to do is teach you exactly what a blog is, why you should have one, what you should do with it once you have accumulated one, and how to maintain the blog once you get it up and running. It sounds complicated, but trust me, it's a piece of cake! You'll be a professional blogger in no time at all, and your blog will be working for you. You wouldn't mind a few extra hits on your site per day, or some leads from clients who found you because of your blog, would you? Of course not.

Since I'm helping you out with this whole blogging thing, I wanted to share a few of my favorite blogs with you as well. I like them because they are excellent sources of knowledge. Brian at Copyblogger is great at making you think, and Darren at Problogger is the best blogger I know of. At least I think so. Both of these guys have managed to make a living doing nothing but blogging, and I think that's fantastic.

Because I want to make this blog transition as easy as pie, I'm also going to post the CyberSunshine Newsletter here every week. If you want to get an email when there's new information, be sure to sign up on our website. The blog will be like your one-stop-shop for news, entertainment and knowledge. It'll be just like People magazine without the crossword puzzle. What more could you ask for?

Well, I look forward to meeting all of you, and I expect to see your feedback and comments (class participation is strongly encouraged!). I love to hear from my readers. I especially like getting questions, because that shows me you're paying attention. So if you want to be heard, you know where to find me. You can also email me at erin@cybersunshine.com. I am always interested in ideas for new posts, and reader questions are the best inspiration. I'll even give you credit for being my muse.