Ask your new clients how they found you! This may seem like a simple task, but you would be amazed at how many people forget! You can't make sound marketing decisions about your business or your website if you don't have true statistics. Was it a magazine ad, internet listing, yellow pages or website? Are you logging this information to an easy to find location? You should make this a standard practice when you make the first contact with a new lead, that way you know which of your marketing dollars were well-spent, and which didn’t warrant any results at all. Once you know that answer, you can start to make more confident marketing decisions.

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