CyberSunshine - Real Estate SEO For Beginners: Writing Home Page Content With Keywords
One of the very first things you'll need to do when starting a website is write the home page content. That content is the paragraph(s) that describes who you are, what you do, where you sell and why anyone should stay on your site any longer.
When you start a new site with CyberSunshine, we always ask for this content. I am available to read over the content for you and make suggestions if you want. I actually recommend that. There are several things to consider when writing this content, and the most important one is keywords. You need keywords. You see, this content serves dual purposes. Not only is it a cute blurb about you and your company, but it also needs to house your main keywords several times. This is very beneficial to your SEO success. Basically, using your keywords in the main body of content assures the Google spiders that your site really is about what you claim. That's important if you want Google to like your site.
As with anything, there is a downfall to this. Over-using those keywords can make your blurb run together in a big, bland, monotonous run-on sentence. If your blurb sounds like you're fishing for keywords, you're going to lose potential buyers. People are not stupid, and many potential leads are going to be reading your site and they are going to realize that you're just trying to get Google's attention. That's going to lose you some leads.
The key is to come up with a balance. I recommend using your primary keyword phrase 3 times, and additional keyword phrases once each (and try to only use 2-3 of those additional keyword phrases). Your main keyword will be something like, Cincinnati Real Estate, and your secondary keywords will be things like, Cincinnati Realtor or, Cincinnati Properties.
When you feel like you've done the best you can, then email your blurb to all your friends and your family members and ask them to critique it for you. Then email it to me and I'll tell you if it needs any tweaks. The more eyes that see it before it goes on the web, the better.
Related Reading: Real Estate SEO For Beginners: Choosing Domain Names
When you start a new site with CyberSunshine, we always ask for this content. I am available to read over the content for you and make suggestions if you want. I actually recommend that. There are several things to consider when writing this content, and the most important one is keywords. You need keywords. You see, this content serves dual purposes. Not only is it a cute blurb about you and your company, but it also needs to house your main keywords several times. This is very beneficial to your SEO success. Basically, using your keywords in the main body of content assures the Google spiders that your site really is about what you claim. That's important if you want Google to like your site.
As with anything, there is a downfall to this. Over-using those keywords can make your blurb run together in a big, bland, monotonous run-on sentence. If your blurb sounds like you're fishing for keywords, you're going to lose potential buyers. People are not stupid, and many potential leads are going to be reading your site and they are going to realize that you're just trying to get Google's attention. That's going to lose you some leads.
The key is to come up with a balance. I recommend using your primary keyword phrase 3 times, and additional keyword phrases once each (and try to only use 2-3 of those additional keyword phrases). Your main keyword will be something like, Cincinnati Real Estate, and your secondary keywords will be things like, Cincinnati Realtor or, Cincinnati Properties.
When you feel like you've done the best you can, then email your blurb to all your friends and your family members and ask them to critique it for you. Then email it to me and I'll tell you if it needs any tweaks. The more eyes that see it before it goes on the web, the better.
Related Reading: Real Estate SEO For Beginners: Choosing Domain Names
Labels: CyberSunshine, Real Estate Blog, Real Estate SEO for Beginners
posted by Cassandra at
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