Let's Talk Real Estate Tech
I can only assume, since you're reading a real estate blog, that you are somewhat technologically inclined. I am also going to assume that you probably have some sort of interest in real estate blogging and real estate technology, right? You're probably a broker or an agent. I know, I should have been a psychic! Now that we have established who you are and what you do, I am going to tell you how technology needs to become your very best friend.
Did you know that last year 84% of home buyers used online search tools to find properties? I assure you, I am not making this up! Basically that means that if you don't utilize the internet as well as you could, you're really missing out! This is important stuff. I am hoping that you already have a website, and a blog (if not, you really should think about getting one), and hopefully your website contains an integrated search tool. Even better if that search tool allows searchers to see properties that are not just yours.
Another nifty thing to use are sites like Trulia and Zillow, where you can post your listings and the sites show all sorts of excellent data about the property and the area surrounding it. There's even a Google Maps tool on Trulia, which is really neat because it allows searchers to see a 360 degree view of the neighborhood where the house is. Another tool not (yet) related to these sites is Google Earth, which you can download for free, that allows you to see the house from above so you can see the whole neighborhood and beyond if you so desire.
And one of my favorite things is social networking online. If you don't already have them, you need to get Twitter, MyBlogLog and Facebook (there are more, but these are the ones to start with). Everybody who's anybody already has accounts on each of them, and the accounts are free! These tools allow you to keep up with your fellow real estate agent buddies, reach new people, and get yourself out there as someone to know. You should also spend a little time each week reading the blogs of top real estate agents near you, and post comments on their blogs from time to time. It will help you make new friends, and nobody can ever have too many of those, right?
If you want even more, check out this site that I read from time to time to see whats new. It has helpful info and tips of what is to come, so you can stay on top of it all.
Did you know that last year 84% of home buyers used online search tools to find properties? I assure you, I am not making this up! Basically that means that if you don't utilize the internet as well as you could, you're really missing out! This is important stuff. I am hoping that you already have a website, and a blog (if not, you really should think about getting one), and hopefully your website contains an integrated search tool. Even better if that search tool allows searchers to see properties that are not just yours.
Another nifty thing to use are sites like Trulia and Zillow, where you can post your listings and the sites show all sorts of excellent data about the property and the area surrounding it. There's even a Google Maps tool on Trulia, which is really neat because it allows searchers to see a 360 degree view of the neighborhood where the house is. Another tool not (yet) related to these sites is Google Earth, which you can download for free, that allows you to see the house from above so you can see the whole neighborhood and beyond if you so desire.
And one of my favorite things is social networking online. If you don't already have them, you need to get Twitter, MyBlogLog and Facebook (there are more, but these are the ones to start with). Everybody who's anybody already has accounts on each of them, and the accounts are free! These tools allow you to keep up with your fellow real estate agent buddies, reach new people, and get yourself out there as someone to know. You should also spend a little time each week reading the blogs of top real estate agents near you, and post comments on their blogs from time to time. It will help you make new friends, and nobody can ever have too many of those, right?
If you want even more, check out this site that I read from time to time to see whats new. It has helpful info and tips of what is to come, so you can stay on top of it all.
posted by Erin Fogarty at
2:53 PM
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