The Blogging Basics: Making the Most of Your Real Estate Blog Part IV
Part four in our series is going to be all about you. More specifically, it's going to be all about who you are, who you should be, and what you should do with your online self. Let's just get right into it then...
7. Develop an Online You
I'm sure the offline you is just fine, but for the sake of this post, let's just say that you're a dull, drab, uninteresting, anti-social cave-dweller. Or something equally unpleasant. And let's say that your only interest is being a hacker. So you basically blog about being a hacker and whatever it is that hackers talk about, and it's all very techy and complex. Of course, the only other people who have any inkling what you're blogging about are other hackers, so that's going to be your primary audience, right? Well in that situation, maybe it is. But you are a blogging real estate agent, and you have a life, and friends, and maybe a family or at least a cute little dog. You don't want your audience to be other real estate agents, unless you're blogging to make friends and have no interest in getting leads (which of course, is not your case!). So you need to be a human and you need to be interesting. Don't write drab market reports all day long. The general public has no idea what those even mean. You need to write about things that interest you (so you look like a real live human being), and you need to write in a way that's engaging and interesting. Even your market reports can be entertaining. Check out Teresa Boardman's blog to see what I mean about finding your online personality.
8. Take That Personality on the Road
So now that you've got yourself a nifty new persona, it's time to take it on the road. Commenting for traffic is not a new practice, although it may be to you if you're just venturing into the blogging world. The basic idea is that if you go to other blogs that talk about the same stuff your blog talks about, and you leave comments, then people will venture to your site to check you out. And then, of course, they will fall in love with your blog and subscribe via RSS immediately. Hopefully. Anyway, the important thing here is that your comments shouldn't be bland "Great point, I love your posts" type comments. Nobody cares about that. You want to say something intelligent so people stop and say, "Oh, who's that person who has all these interesting opinions?" You know what I mean? Now get out there and try it. You'll probably even make some new friends.
And again, we have come to an end. Check back next week for the final installment of this series, and I'll do my best to make it worth your while.
Have an idea for a series or a post? Email it.
7. Develop an Online You
I'm sure the offline you is just fine, but for the sake of this post, let's just say that you're a dull, drab, uninteresting, anti-social cave-dweller. Or something equally unpleasant. And let's say that your only interest is being a hacker. So you basically blog about being a hacker and whatever it is that hackers talk about, and it's all very techy and complex. Of course, the only other people who have any inkling what you're blogging about are other hackers, so that's going to be your primary audience, right? Well in that situation, maybe it is. But you are a blogging real estate agent, and you have a life, and friends, and maybe a family or at least a cute little dog. You don't want your audience to be other real estate agents, unless you're blogging to make friends and have no interest in getting leads (which of course, is not your case!). So you need to be a human and you need to be interesting. Don't write drab market reports all day long. The general public has no idea what those even mean. You need to write about things that interest you (so you look like a real live human being), and you need to write in a way that's engaging and interesting. Even your market reports can be entertaining. Check out Teresa Boardman's blog to see what I mean about finding your online personality.
8. Take That Personality on the Road
So now that you've got yourself a nifty new persona, it's time to take it on the road. Commenting for traffic is not a new practice, although it may be to you if you're just venturing into the blogging world. The basic idea is that if you go to other blogs that talk about the same stuff your blog talks about, and you leave comments, then people will venture to your site to check you out. And then, of course, they will fall in love with your blog and subscribe via RSS immediately. Hopefully. Anyway, the important thing here is that your comments shouldn't be bland "Great point, I love your posts" type comments. Nobody cares about that. You want to say something intelligent so people stop and say, "Oh, who's that person who has all these interesting opinions?" You know what I mean? Now get out there and try it. You'll probably even make some new friends.
And again, we have come to an end. Check back next week for the final installment of this series, and I'll do my best to make it worth your while.
Have an idea for a series or a post? Email it.
Labels: Blogging Ideas, Making the Most, Real Estate Blog
posted by Erin Fogarty at
3:48 PM
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