Why Do I Need a Real Estate Blog?
Well you've heard all the hype and still, you don't quite know why exactly you should jump on the blog bandwagon. Lucky for you, I have the answer! It's quite simple, really. I don't know why some people feel the need to make blogs complicated, because it really is just a fun tool to get you more site visits and more recognition from Google. Let me explain.
When you create a new blog, Google (I'm going to say Google, even though I mean all search engines. I just happen to think Google is the most important one, so when I talk about search engines I only typically refer to Google.) sends little computer-dwelling spiders to check it out. The spiders come back every time new stuff ends up on your blog, and they index. That means they file away the new info and report to Google that new info has been obtained from your website. These spiders are like little spies, and they not only see the new content but they also see the links within your post. For example, I am going to link to the CyberSunshine website right here, and when the Google spiders come and check out what I just posted, they are going to see that I am talking about and linking to CyberSunshine. And since CyberSunshine is a respectable site that has been on the web forever and ever, linking to their site makes me look good. Its kind of like when you're in high school and you're lucky enough to make friends with the head cheerleader, making you popular by association. So if you keep doing that, it makes you look good. I'm not saying that you have to only link to one site. Don't do that, it's not helpful. You need to have broad horizons here. The one thing that is important to note, is that most of your links should be to sites that have some kind of connection to your own. If your site is about kittens, don't link to a million sites about nuclear waste. It doesn't make sense. The bottom line is to get Google's spiders to your site a few times a week, so that they see you're constantly making updates. The more good visits the spiders have, the faster your site climbs up Google.
Another cool thing that blogs are good for is making you new friends. You need to get out there and socialize, and I don't mean only with people in your zip code. The blogosphere is a big place full of wonderful people and you can learn from a lot of them. So network your behind off, while you have the time! We all know that this lull in the market isn't permanent, and when it ends you'll be the busiest bee you've ever been. The reason you need all these new friends is quite clear if you think about it. Say you meet Betty Sue in Chicago, and become blogging buddies. Well one day Betty Sue's little sister Susanna decides that she wants to buy a condo on the beach in Naples. Well, who do you think Betty Sue is going to send her to? You, her Naples luxury real estate specialist and blog buddy! In addition to Betty Sue sending you leads, you'll also be charming her with your wit and wisdom in each post, and she'll be so impressed with you that she sends all her other blogging buddies to check out your site as well. Soon you develop a following of new friends, and every time one of these new friends (i.e., readers) comes to your blog (which, of course, is embedded in your actual website), that's another site hit for your site. Google counts your site hits, and if Google notices that your site is really popular, then your Page Rank goes up and you are loved throughout the lands.
That's basically it. You need a blog to encourage spider visits and to make new friends. I can assure you there is no faster way to get your site to climb Google and all those other search engines. And with all the competition nowadays to be on Google's page one, you'll need all the help you can get! Now, if only you knew what to blog about.... Don't worry, we'll get to that too!
When you create a new blog, Google (I'm going to say Google, even though I mean all search engines. I just happen to think Google is the most important one, so when I talk about search engines I only typically refer to Google.) sends little computer-dwelling spiders to check it out. The spiders come back every time new stuff ends up on your blog, and they index. That means they file away the new info and report to Google that new info has been obtained from your website. These spiders are like little spies, and they not only see the new content but they also see the links within your post. For example, I am going to link to the CyberSunshine website right here, and when the Google spiders come and check out what I just posted, they are going to see that I am talking about and linking to CyberSunshine. And since CyberSunshine is a respectable site that has been on the web forever and ever, linking to their site makes me look good. Its kind of like when you're in high school and you're lucky enough to make friends with the head cheerleader, making you popular by association. So if you keep doing that, it makes you look good. I'm not saying that you have to only link to one site. Don't do that, it's not helpful. You need to have broad horizons here. The one thing that is important to note, is that most of your links should be to sites that have some kind of connection to your own. If your site is about kittens, don't link to a million sites about nuclear waste. It doesn't make sense. The bottom line is to get Google's spiders to your site a few times a week, so that they see you're constantly making updates. The more good visits the spiders have, the faster your site climbs up Google.
Another cool thing that blogs are good for is making you new friends. You need to get out there and socialize, and I don't mean only with people in your zip code. The blogosphere is a big place full of wonderful people and you can learn from a lot of them. So network your behind off, while you have the time! We all know that this lull in the market isn't permanent, and when it ends you'll be the busiest bee you've ever been. The reason you need all these new friends is quite clear if you think about it. Say you meet Betty Sue in Chicago, and become blogging buddies. Well one day Betty Sue's little sister Susanna decides that she wants to buy a condo on the beach in Naples. Well, who do you think Betty Sue is going to send her to? You, her Naples luxury real estate specialist and blog buddy! In addition to Betty Sue sending you leads, you'll also be charming her with your wit and wisdom in each post, and she'll be so impressed with you that she sends all her other blogging buddies to check out your site as well. Soon you develop a following of new friends, and every time one of these new friends (i.e., readers) comes to your blog (which, of course, is embedded in your actual website), that's another site hit for your site. Google counts your site hits, and if Google notices that your site is really popular, then your Page Rank goes up and you are loved throughout the lands.
That's basically it. You need a blog to encourage spider visits and to make new friends. I can assure you there is no faster way to get your site to climb Google and all those other search engines. And with all the competition nowadays to be on Google's page one, you'll need all the help you can get! Now, if only you knew what to blog about.... Don't worry, we'll get to that too!
Labels: Custom Websites, Real Estate Blog
posted by Erin Fogarty at
6:06 PM
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